Features You Should Look For In Bulk SMS System

Use these criteria to judge which bulk SMS platform is right for you if you want to run your marketing campaign using bulk SMS in Nigeria.

Therefore, you want to integrate massive SMS into your digital marketing strategy and are looking for the best providers to use. He wonders what are the critical criteria to judge which bulk SMS provider to choose in Nigeria. You don’t need to keep searching on Google or get carried away by the keywords that the massive SMS service providers are optimizing. Use these five criteria to decide which bulk SMS provider in Nigeria is right for you.

Ease of use: some massive SMS portals are very difficult to use. This should not be the case. Usability and intuitive design are now a key objective in the development of any web or mobile application. You do not need to take a full one-month computer training program just to learn to orient yourself on a massive SMS platform.
Rich functions: Since most SMS platforms use pre-built scripts and add-ons, they generally have limitations on the functions they can provide. Some scripts already predefine the payment gateways, the user interface and other key features that the portal will have. Since many who operate massive SMS platforms are not experts in web application development, they generally install these scripts as developers sell them and cannot extend beyond their general limitations. This is a big problem with SMS platforms that use scripts such as SMS Portal Creator (SPC), Sendriod, etc. Some platforms do not even support contact storage, group creation, SMS programming, etc. When choosing the massive SMS platform to use, go for those that are custom designed. They usually have additional features and you can always request any additional features from the developer.
Transparent pricing: Some SMS platforms in Nigeria will claim to bill you N1 per unit just so that you discover that 3 units are needed to send a message to MTN or glo numbers. Do not fall for this. Go for transparent prices. The most transparent platform will always bill you in naira. If they charge two naira for SMS, you can always know that N200 will send 100 SMS, period!
Delivery and follow-up report: Some massive SMS portals in Nigeria do not offer delivery reports. Some who offer that, do not do it in real time. A good SMS platform will not only deliver your message, it will also give you the opportunity to track the status of your SMS as they are delivered. You will also be informed of the exact reasons, the undelivered ones failed.
Responsive support: Another crucial question is: Do you have a dedicated support phone line? Do you always answer your calls? Do you have a live chat built into your site? Are they always online? Do they respond to queries on their social channels, such as Facebook? Support is not something to joke about. Verify this well before deciding who to trust with this important part of your business.


  1. No Doubt, Bulk SMS Services are a boon to any size of business who wants to give a boost to their sales revenue along with potential customers. While choosing bulk sms services provider, any marketers or entrepreneur need to consider few elements like cost, delivery time, reliability, payment structure, network scope etc.

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